Soon, Howell’s downtown will be bustling with young people focused on their smartphones. It’s not the next wave of Pokémon Go…it’s the result of a unique partnership between Cleary University and the Howell Main Street / DDA that will provide an educational experience for the students while promoting the businesses and happenings that make downtown Howell a great place to work, live, play and stay.
CU Downtown is a program spearheaded by Kevin Cook, former Main Street DDA intern (and now Board volunteer) along with Cleary University Marketing students led by Professor Robert Bellenir. The program provides Cleary marketing students with real world social media and marketing experience while promoting downtown Howell as the heart and hub of the community. The program lasts until the end of the fall semester.
“We are very excited about this new partnership program with Cleary University students as the 10 week curriculum will cover so many topics while giving students a hands-on real social media business experience.” states Howell Main Street Inc./DDA Director Cathleen Edgerly. “The students will be interacting with and helping promote our wonderful downtown businesses, events, and highlighting community leaders; all while bringing their own fresh perspectives to our district.”