Community Poll To Select Howell Main Street Brew

Aberrant Ales to create an all-new beer to celebrate Howell Downtown's Top 10 Great American Main Street status.  New Brew to be introduced at March 26th live-streaming event!


Howell MI –. March 26 could be a special day for the Howell Main Street program, as well as the entire City of Howell.  On that day, Howell Main Street will celebrate their Top 10 Great American Main Street (GAMSA) status with the entire community during a live-streaming event, as well as find out if they will be a GAMSA winner. This prestigious award is presented each year to exceptional Main Street communities across the nation, whose successes serve as a model for comprehensive, preservation-based commercial district revitalization and promotions. 

In celebration of Howell Main Street’s Top 10 status, Aberrant Ales is creating a one-of-a-kind beer that will be introduced on March 26, 2018 at a special party to be held from 5:00-7:00p.m at the brewery.  The unveiling of this special brew will take place during a live-streaming of the National Main Street Conference awards ceremony in Kansas City, MO. The live stream will allow the entire community to watch in anticipation to see if Howell Main Street brings home this year’s award! 

“Being named a Top 10 Great American Main Street community, is a huge honor, in and of itself, as we have been awarded this designation out of over 1600 Main Street communities across the United States. So we wanted to do something special for our community to celebrate this achievement.” said Cathleen Edgerly, Howell Main Street, Inc. COO.  “We knew from the beginning that we wanted to involve the very people who made this designation possible, as this is a huge accomplishment for the community! Partnering with Aberrant to hold a special party, while letting the people of Howell determine the style of beer that will be created, brings everything….and everyone together.

Beginning Monday, Jan. 22, the polls will be open on the Howell Main Street Facebook page at @Howell Downtown or the public can vote online at: The poll remains open until Friday, Feb. 2. Once brewed, the beer will be unveiled at the live streaming celebration from 5:00-7:00 p.m. on Monday, March 26.  The beer will then be available for a limited time at Aberrant Ales. Show your Howell love and vote!