Highly Anticipated Women’s Clothing Store to Open in Downtown Howell

Birch & Elm to Open 3rd Location in Downtown Howell

Howell residents will have a new shopping location available to address their clothing needs. Birch & Elm opens this Saturday, March 10th from 11:00a.m.-3:00 p.m. for guests to catch a first-look at their women’s clothing options. The official Grand Opening and Ribbon Cutting celebration will take place Wednesday, March 14th at noon.  This will be the third location for the locally owned Mid-Michigan company.   Additional shopping sites can also be found in Owosso and Williamston. 

Birch & Elm offers trendsetting Bohemian inspired clothing that focuses on unique everyday wear for clientele seeking a curated wardrobe. 

“Our customers are drawn to the eclectic and free-spirited vibe that you can find in our store as well as in our clothing style.” states owner Joe Howansky.  “We are excited, and so is the Howell community.  We have already heard a lot of great buzz, and look forward to welcoming new and existing customers to the downtown Howell store.” 

Shoppers will find a variety of fashion-forward trends that are sure to help them embrace their own unique style.  The Howell Birch & Elm store will feature market exclusives, in addition to products that Birch & Elm customers have already grown to love. 

Howell DDA Executive Director, and Main Street C.O.O., Cathleen Edgerly states that she, along with a couple Main Street Business Development team members, worked for several months with the Howanskys to find the perfect location in downtown Howell. “Our residents continue to communicate that they want everyday shopping opportunities that don’t require that they head out of town to find the right look. Birch & Elm is the perfect addition to our retail mix, perfectly fitting the needs expressed by our community.  After months of working closely with them, we cannot wait to welcome them to downtown Howell!”